Apple Store Freak Out

So have you seen this?

This ‘breakdown’ is endemic of the technology that allows us to see this in the first place.  Constant contact with technology that delivers information increasingly fast creates expectations among us humans.  Some examples.

No need to balance a check book anymore, just check your account online.

No need to make plans about where to meet, just call your friends cell phone.

No need to learn how to use a map, just use your built in GPS on your phone.

Three examples of things that until very recently took considerable time, but now they are available in an instant.  There is no reason for the “Apple Store Freak Out” to be viewed as anything less than normal.  If we increasingly expect everything to be available immediately, then why shouldn’t this woman be upset at not being able get help ‘right now.’  The best way to deal with this is not to have the technology in the first place.  That brings me to the following: I have broken down and purchased a cell phone.  Only two people have the number and I blame having to get one entirely on my daughter.

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About Nicholas Wyant

I am the Head of Social Sciences at Indiana University Wells Library. I am responsible for Political Science, Criminal Justice & Social Work. In addition to my subject areas I also study student's interaction with technology. Recently, I have altered my methods from a sociological perspective to an anthropological one.
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