It is not enough to just publish in academia. Work has to have value. The easiest, and clearest, way to measure value is to see how many times an article (or book for those in humanities a la Kevin Carnahan) has been cited by other scholars. Of course, attention to ones work is not always positive (ask Andrew Wakefield), but for the most part getting an article cited in another article (or book) is considered a win.
Those of you with a Google Scholar account can see how many times your work has been cited by others….according to Google. Read the following clearly, Google citation counts are inflated. always. end. of. story. More than once I have overheard faculty members stating that they report the Google Scholar citation counts because, “they are higher” than those reported by agencies such as the Web of Science, Scopus, and other academic-oriented organizations that keep track of citations. This is akin to Lance Armstrong justifying cheating by saying that everyone else was doping, so why should he not do it as well.
Additionally, I have recently discovered that you can add papers to your Google Scholar Profile, even if you are not an author of said paper. But more on that later.
This is not to say that citation counts from the Web of Science or Scopus are perfect, but they are at least based on something that is verifiable.